Nearly 90% of people use the internet to find local businesses. If you don’t have a website and properly maintain it, you’re missing out! Or are you?
People buy based on trust. It's why they spend ages looking at product reviews online before committing to making a purchase. Having a website is an excellent way for you to communicate your value to your customers which helps you build trust and boost credibility.
Statistics show that 53.3% of all website traffic comes from organic search. You can increase your SEO and organic search strategy and grow your site on Google.
Over 80% of today's consumers believe that having a website makes your business more credible.
Websites are a fast way for you to showcase your products or services to prospective customers. Bonus points are if you include client testimonials or product reviews as they help to boost your credibility resulting in higher sales conversion rates.
With a website, you have much more flexibility. Everything from the colour scheme to the font is uniquely yours. You can clearly differentiate your online marketing from that of a competitor.
PLUS, you can embed your social media in your website!
See these examples:
Stand out from the crowd…
There’s a good chance that you won't be the sole service provider in your chosen market. Even if your competitors have already made their mark online, you can still leverage that by making your website unique by using it as a good first impression and show people why they should choose you over your competitors.
Show off your skills, your expertise, and your products!
On a website, you can create a portfolio, blog posts, articles, and product videos where it’s all in one place and easily searchable. Your company’s go-to digital space is a website!
A website gathers you the MOST in-depth information about your customers which is crucial when making business decisions. You’re going to get that information from digging into your website Google Analytics.
A website is open 365 days a year.
Your website holds all your information whereas a post doesn’t. A customer can get answers to questions they can’t easily access on a social platform. They can contact you through a form, see what makes your product or service unique, or buy something from you at any time. When you have a website it’s all there, all the time!
On your website, your customer is only thinking about you and not distracted by skipping to the next story or scrolling to the next video. You can also control the flow of information and the sale, where you can add upsells & cross sells and decide where a customer ends up after a purchase. You can’t do any of that on social media.
And social media?
Firstly, it’s important to understand that you don’t own your social media following. If all your content is housed on any social media platform and it were to go down (like in the outages of 2021), your business will be dramatically effected! Then imagine if it were to get hacked, all your content – gone!
You can’t control a third-party social platform, but you can control a website!
Not everyone uses social media, so how would they find you? Unless people specifically search your company’s social media handle on Google, it’s not going to turn up anything. But if you have a website that talks about the products you sell, who they’re for and what problems they solve… When somebody searches those things, you’ll show up as a solution – broadening the number of people who are seeing what you’re selling. The more organically you come up in a Google Search, the better!
Social media is good to help you build up your brand and share content, so it is a useful tool.
The conclusion is that having a website is the optimum platform for any business. Without one, you’ll miss many opportunities from SEO, enquiries, to sales.
If you want to discuss having your website built, refreshed, or optimised with analytics or social media embedded – I am very good at what I do! Let me help you, it’s easy. Contact me on 07748 827763 or send an email to email@example.com and I'll be happy to chat through options to suit your business and budget.